DAY 3 - BOOKING STRATEGIES & RESERVATION MANAGEMENT

During the third day, different aspects related to hotel booking were analysed with José Gabriel, head of Booking Deparment, who explained how reservation management contributes to the hotel’s commercial strategy.

The session focused on the use of digital tools for room distribution through different sales channels, including online travel agencies and direct booking systems. We were given a tour of the different tools used to manage bookings.

Revenue management strategies were also explained, highlighting the importance of adapting prices according to demand, seasonality and market trends. The relevance of online reputation and customer reviews in influencing booking decisions was also analysed.

This day provided valuable insight into how technology supports commercial decision-making processes in modern hotel management.

Booking Department -with José Gabriel





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